Other day someone was asking us, as a Salesforce Partner what is that one question that you most often face from a prospective client who is new to the Salesforce eco system. Well, that’s a pretty easy one and we wouldn’t have to think twice to answer that. The question has always been something...

The most important step after acquiring a Salesforce license is knowing how to customize and leverage it to the specific needs of the organization. A well-implemented CRM platform can deliver a great customer experience. Arguably the world’s leading CRM, Salesforce boasts an incredible customer ba...

A recession could happen shortly. Recession risk has increased in many countries as a result of record inflation, supply chain shocks, unpredictable energy costs, and rising interest rates. According to research by The Financial Times, more than two-thirds of economists think that an economic recess...

It was a pleasure to be invited to the July 2022 Salesforce Global Partners Tech Summit. It had been two years since our last in-person meeting, so it was nice to be back at the 7th annual Global Partners Tech Summit and meet everyone face to face. Salesforce had gathered more than 200 senior Execut...

Salesforce Customer Data Platform has consistently innovated, winning recognition at the Connection event, then being followed by Salesforce Genie, which broadens the discussion of CDP’s goals and advantages. Genie differs from a Marketing Cloud Customer Data Platform (Formerly known as Salesf...

In business today, the performance gap between organizations that are data-driven and those that are not are dramatically widening. Businesses that are data-driven have a considerable strategic advantage. They are more likely to recruit talented employees, discover additional opportunities, gain and...

The Entire Portfolio of Technology Salesforce, the world’s leading CRM platform, can connect businesses and customers from anywhere. The user-friendly platform improves user experience and satisfaction with a powerful tool, Salesforce Customer 360. CUSTOMER 360 Countless applications and progr...

CRM has become an indispensable tool for the effective functioning of all organizations. Once the CRM tool is selected, the next important step is to consider the strategy for its implementation. While implementing the CRM, the outcome is often successful but occasionally can also result in a failed...

Salesforce’s analytics platform, the market-leading option for contemporary business intelligence, makes it simpler for users to explore and manage data as well as faster to find and share insights that have the potential to transform industries and the global economy. Tableau is the most effectiv...

Salesforce has become the most effective, customizable, and scalable CRMs in the world. It frequently develops innovative solutions that evolve along with the demands of the market and users. This ethos of Salesforce ultimately led to the introduction of its updated platform, called “Salesforc...

Social media can be your magic wand that opens up a window of opportunity not only to build your brand awareness but also to promote customer relationships. When a customer evinces interest in our product or service offering we shouldn’t let go of that opportunity to connect with and engage th...

Salesforce places a high premium on enhancing customer experiences. They deliver “Salesforce Genie,” the biggest invention in its history, to provide them with a fantastic experience. As implied by the name, Genie develops magical abilities to provide customer 360 with the power of real-...