It was a pleasure to be invited to the July 2022 Salesforce Global Partners Tech Summit. It had been two years since our last in-person meeting, so it was nice to be back at the 7th annual Global Partners Tech Summit and meet everyone face to face. Salesforce had gathered more than 200 senior Execut...

Salesforce Customer Data Platform has consistently innovated, winning recognition at the Connection event, then being followed by Salesforce Genie, which broadens the discussion of CDP’s goals and advantages. Genie differs from a Marketing Cloud Customer Data Platform (Formerly known as Salesf...

In business today, the performance gap between organizations that are data-driven and those that are not are dramatically widening. Businesses that are data-driven have a considerable strategic advantage. They are more likely to recruit talented employees, discover additional opportunities, gain and...

The Entire Portfolio of Technology Salesforce, the world’s leading CRM platform, can connect businesses and customers from anywhere. The user-friendly platform improves user experience and satisfaction with a powerful tool, Salesforce Customer 360. CUSTOMER 360 Countless applications and progr...

CRM has become an indispensable tool for the effective functioning of all organizations. Once the CRM tool is selected, the next important step is to consider the strategy for its implementation. While implementing the CRM, the outcome is often successful but occasionally can also result in a failed...

Salesforce’s analytics platform, the market-leading option for contemporary business intelligence, makes it simpler for users to explore and manage data as well as faster to find and share insights that have the potential to transform industries and the global economy. Tableau is the most effectiv...

Salesforce has become the most effective, customizable, and scalable CRMs in the world. It frequently develops innovative solutions that evolve along with the demands of the market and users. This ethos of Salesforce ultimately led to the introduction of its updated platform, called “Salesforc...

Social media can be your magic wand that opens up a window of opportunity not only to build your brand awareness but also to promote customer relationships. When a customer evinces interest in our product or service offering we shouldn’t let go of that opportunity to connect with and engage th...

Salesforce places a high premium on enhancing customer experiences. They deliver “Salesforce Genie,” the biggest invention in its history, to provide them with a fantastic experience. As implied by the name, Genie develops magical abilities to provide customer 360 with the power of real-...

An emerging trend is a desire across industries for low-code development platforms, which aid companies in achieving their digital transformation objectives in a timely and cost-effective way. This is due to the growing requirement for quick digital transformation and the shortage of trained develop...

All our efforts ultimately focus on giving our clients value. We can deliver that value and differentiate ourselves from our rivals more effectively the more we understand our clients. While this goal may seem straightforward, there are a lot of obstacles to overcome. Data influences all aspects of...

Finding joy in the work you do, can make a tremendous impact in your outlook and the corollary positive vibes, can make you feel contented both on the job as well as in personal life. The best way to validate this statement is by having a coffee break chat with the employees of a company […]...