Experience Cloud is a comprehensive software platform that combines a variety of digital marketing tools, services, and products to enable businesses to communicate with their consumers, modernize business processes, and connect with and collaborate with partners more efficiently. It is a flexible platform that offers all you require to plan, organize, set up, and control feature-rich digital experiences so that you may accomplish all your online goals.

All Salesforce tools and features, including sales, marketing, and customer service, as well as analytics, advertising, and content management, are combined under the Salesforce Experience Cloud. Several Salesforce communities that carry out various tasks and accomplish a variety of objectives can be built using Experience Cloud.

The software platform formerly known as Community Cloud is now renamed as Experience Cloud. Delivering a range of connected digital experiences:

• Establish communication with your partners using partner portals (PRMs) to facilitate more efficient administration and cooperation.
• Create marketing websites to keep both existing and potential clients interested in your business.
• Better customer, expert, and partner interaction; strong audience involvement with the customer community; better customer, expert, and partner interaction.
• To provide outstanding customer service and assistance, establish a help centre or self-service community.
• An effective technique to create leads for a new product launch or future event is by using an Experience Cloud microsite or landing page.

Digital experiences on Experience Cloud

Customers expect to connect with businesses online simply and intuitively, and digital experiences are essential for organisations to survive. Customers are more likely to interact and act when a business offers a good digital experience. We created Experience Cloud after listening to our partners so that they could build safe websites, portals, and applications with linked data at every stage of the customer experience.

What aids in the transition to a proper digital transformation? There are three prerequisites, according to customers

• Get your experiences out there quickly – Afterwards, update them more quickly to reflect shifting market and company trends.
• Design consumer experiences that are individualized and useful – This is only possible if the business procedures that allow customers to act are linked to CRM data.
• Consistently engage customers at key stages throughout their multichannel journey – The consumer is far less likely to return if they feel as though they have left your environment.

Salesforce Experience Cloud features

Experience Cloud, formerly known as Community Cloud, contains several recent additions and updates, including:

• Rapidly build websites, portals, and forums
• Auto-service for customers
• Designing and developing user interfaces with drag-and-drop is a simple yet powerful technique.
• “CRM-powered” user experiences
• Easy-to-customize pre-built templates
• Customer interactions that are personalised for each person
• Increasing on-site involvement
• Salesforce, third-party applications, or legacy systems are all capable of retrieving data.

Community Cloud vs. Experience Cloud

The capabilities of Experience Cloud are no longer restricted to community development. You can use it to develop a variety of digital experiences, such as branded websites, information-sharing portals, support centres, stores, B2B commerce sites, forums, and mobile applications that are specific to a certain community’s members and reside in the Salesforce org.

You may think of Experience Cloud as a progression from Community Cloud. To better represent its enormous potential and expertise in creating distinctive Salesforce digital experiences that fulfil customer requests, the software platform formerly known as Community Cloud has been renamed Experience Cloud.

Salesforce Experience Cloud licenses

Community user licenses are used for access to Experience Cloud sites. Selecting the license is one of the first steps you must take when building an Experience Cloud site. Different Salesforce objects and features are accessible under different Experience Cloud licenses, and data is configured in various ways.

Customer Community

Anything that entails exchanging data and working as a team. Since the Partner Community is now offered at a comparable price, this option is no longer as useful for organisations.

Partner Community

Partner Relationship Management is a term that is occasionally used. anywhere where the opportunity data must be seen by partners and suppliers.

Channel Account

It’s advantageous for many points of engagement with various employees from the same partner because you may have up to 40 users per accounts.

External Apps

This is aimed at folks who wish to build custom apps using the Salesforce platform.

Benefits of Salesforce Experience Cloud

Let’s look at the advantages you’ll experience when you integrate the tool with Salesforce.

• Your organization will benefit greatly from Experience Cloud and Salesforce’s connection. A full solution to streamline your business’s processes is created by the communication-related aspects of the application and the CRM functionalities.
• Every business has a support group to deal with consumer interactions. You won’t even need the support employees if you have Salesforce experience. This will further reduce your expenses and allow you to communicate directly with customers.
• Organizations find it challenging to maintain communication with their staff, clients, and partners because of hierarchy and various jobs. The platform to communicate with and reach the core members of your company will be provided by Experience Cloud.
• The community is conveniently accessible. Salesforce encourages the use of mobile applications, so communicating with others doesn’t require you to be seated in front of a PC or laptop.
• Imagine becoming a vital member of a neighbourhood where your ideal customers reside! Undoubtedly, that will make it easier for you to promote your business. You may advertise anything, launch any campaign, or give crucial information that can meet your clients’ needs.