Experience Cloud is a comprehensive software platform that combines a variety of digital marketing tools, services, and products to enable businesses to communicate with their consumers, modernize business processes, and connect with and collaborate with partners more efficiently. It is a flexible p...

Organizations use field service management to organize their resources to provide in-person support. A variety of use cases exist. Equipment installation, maintenance, break/fix, and asset monitoring are some of these application cases. These tasks need close coordination between agents, dispatchers...

Salesforce provides a strong set of reporting capabilities that operate in concert to make it easier for you to comprehend and use your data. The analytical part of the CRM is represented through Salesforce reports and dashboards. They are used to translate business requirements into visually appeal...

Customer Relationship Management (CRM) is a technology that helps to expand the company’s businesses and maintain good relationships with its consumers. CRM’s purpose is to intensify business relationships. It facilitates streamlined operations and increased profitability for organizatio...

A non-profit CRM is a technology that helps organizations better analyze and use their relationships with donors. The application, which is often referred to as a “constituent relationship management” system, is comparable to a donor management system or nonprofit database in that it col...

Salesforce Lightning Experience is a new version of the Salesforce CRM platform. After the arrival of salesforce lightning in the market, companies are focusing on integrating the updated version. With the release of salesforce, lightning organizations got a great opportunity to enhance their produc...

Other day someone was asking us, as a Salesforce Partner what is that one question that you most often face from a prospective client who is new to the Salesforce eco system. Well, that’s a pretty easy one and we wouldn’t have to think twice to answer that. The question has always been something...

The most important step after acquiring a Salesforce license is knowing how to customize and leverage it to the specific needs of the organization. A well-implemented CRM platform can deliver a great customer experience. Arguably the world’s leading CRM, Salesforce boasts an incredible customer ba...

A recession could happen shortly. Recession risk has increased in many countries as a result of record inflation, supply chain shocks, unpredictable energy costs, and rising interest rates. According to research by The Financial Times, more than two-thirds of economists think that an economic recess...

It was a pleasure to be invited to the July 2022 Salesforce Global Partners Tech Summit. It had been two years since our last in-person meeting, so it was nice to be back at the 7th annual Global Partners Tech Summit and meet everyone face to face. Salesforce had gathered more than 200 senior Execut...

Salesforce Customer Data Platform has consistently innovated, winning recognition at the Connection event, then being followed by Salesforce Genie, which broadens the discussion of CDP’s goals and advantages. Genie differs from a Marketing Cloud Customer Data Platform (Formerly known as Salesf...

In business today, the performance gap between organizations that are data-driven and those that are not are dramatically widening. Businesses that are data-driven have a considerable strategic advantage. They are more likely to recruit talented employees, discover additional opportunities, gain and...