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Salesforce, the world’s leading CRM platform, can connect businesses and customers from anywhere. The user-friendly platform improves user experience and satisfaction with a powerful tool, Salesforce Customer 360.

CUSTOMER 360

Countless applications and programs are used by companies to manage various customer data and all pieces of information are not readily available across the organization ambiguity for both customers and employees. The powerful application Salesforce customer 360 is a powerful tool that can effectively address the challenge of lack of data visibility.

Customer 360 integrates all the sectors of an organization from marketing to sales, service, commerce, and IT teams that might exist outside the salesforce ecosystem into one CRM platform for creating a seamless experience.

Third-party integrated applications and salesforce products together constitute customer 360 and give a single unified view of each customer to every team within the organization. A shared view of this data enables the team to provide personalized experiences, faster responses, and informed decisions.

Customer 360 offers benefits by integrating other applications to it. With MuleSoft and Tableau applications, various data sources can be integrated into CRM and visualized in real-time.

UNIQUENESS OF CUSTOMER 360

• Customer 360 matches and connects data across all platforms allowing the data to remain in its original location. The data doesn’t need to be constantly updated and no changes are required to the existing platforms.
• Platform creates a unique global id GPID and profiles for each customer and integrates data from all sectors – sales, service, marketing, and commerce to give a complete picture to customers
  

  

• There is a unique emphasis on the customer experience by connecting all channels. Employees are able to see the customer’s entire journey and provide a more consistent experience between departments.
• Einstein AI, provides a platform to capture inconsistencies that occur in data from multiple sources and suggests best practices and solutions for resolving these errors.
• GPID sends the error-free data back to ensure the data is consistent across all sources.

FEATURES OF CUSTOMER 360

• Data Unification

  Unification is the ability of the company to consolidate all customer data to create more efficient and comprehensive customer profiles.

• Advanced Audience Segmentation

  Segmentation is a process that allows companies to identify specific groups of people to engage based on engagement history or other available customer information.

• Personalized Customer Engagement

  Customer 360 can activate customer data across different sources once the audience is identified. This allows companies to deliver a unified and continuous experience to customers across all channels.

• Einstein Insight Optimization

  With artificial intelligence (AI), companies can analyze and understand how to engage with customers to improve business performance.

• Data Management

  Management of data is basically related to the different kinds of Salesforce applications that revolve around the customer’s choice. Sharing and collecting data using single-click interfaces helps to manage data effectively

PRINCIPLES BEHIND CUSTOMER 360

• Single Source of Truth or customer 360 truth

  Personalizes customer experience and gives access to Salesforce with a single login to all employees.

• Customer 360 Manager

  Propagates customer data inside and outside of the salesforce to create a global profile and ID to deliver a seamless experience for the customer

• Customer 360 Audiences

  Is the customer data platform that allows capturing and understanding of all customer data across multiple sources. It connects and ingests a huge amount of data to isolated data sources. Unified data with a unified profile create unique segments with AI to drive more relevant engagements.

• Identifying your customers

  Increase engagement of customers through a unified platform with easier single login users across all digital experiences

• Data Privacy

  Ensures customer privacy by managing sensitive customer data with data retention and portability policies

PRICING DETAILS OF CUSTOMER 360

Salesforce follows a subscription-based pricing model with editions and Add-Ons. Enterprise editions have options to choose from basic to advanced editions.

• Platform Starter is $25 per user per month billed annually (Basic edition).
• Platform Plus is $100 per user per month billed annually (Advanced edition).
• Add-ons provide additional solutions at additional costs.

PRODUCTS THAT MAKEUP CUSTOMERS 360

Primary products that connect Customer 360 include

• Sales Cloud
• Marketing Cloud
• Service Cloud
• Commercial Cloud
• Slack
• MuleSoft
• Tableau Analytics

Customer 360 also offers industry-customized solutions like Financial services Cloud, Manufacturing Cloud, Consumer goods Cloud and more.

BENEFITS OF CUSTOMER 360

Overall, Salesforce Customer360h helps to personalize and customize the configuration of all products. This powerful application improves the trusted relationship between customers and employees by providing a flawless user experience throughout the entire customer journey.