WhatsApp It Away! Solving Customer Service Challenges with Automation and Messaging

Explore the secrets to improved customer satisfaction and increased efficiency.

Highlights

  • Increased Customer Satisfaction by 200%

    Integrating WhatsApp with Salesforce bridged the gap, allowing interaction on a familiar platform. This, combined with the automated routing of inquiries through Email-to-Case, led to a 200% rise in customer satisfaction.

  • Streamlined Service Boosts Efficiency by 100%

    By implementing Salesforce Service Cloud, we empowered reps with features like Email-to-Case and Chatbot, resulting in a 100% increase in efficiency.

  • 24/7 Support Drives Engagement

    Website queries often went unanswered with the previous system. Implementing a Chatbot on the website provided 24/7 initial support, directing customers to live reps for complex issues. This enhanced accessibility and improved overall customer engagement.

Client Profile

Our client is a globally recognized company committed to maintaining the highest standards in transparency, corporate responsibility, environmental concern, social consciousness, and ethics.

Business Challenges

In the Retail sector, the client faced several challenges:

  • Data Silos: Customer information and product details were scattered across different systems, hindering access for both consumers and service reps.
  • Limited Messaging Support: Legacy system couldn’t handle customer service inquiries on popular messaging platforms.
  • Inefficient Website Support: Existing setup failed to effectively address customer queries submitted through the website.

CONCLO Technologies Solution

CONCLO Technologies stepped in and delivered a comprehensive solution:

  • Streamlined Service: Implemented Salesforce Service Cloud features like Email-to-Case and Chatbot to automate tasks and improve service rep efficiency.
  • Omnichannel Engagement: Integrated WhatsApp with Salesforce to enable customer interaction through popular social media channels.
  • Knowledge Base Establishment: Implemented a Knowledge Base using Salesforce, allowing customer service reps to provide prompt solutions by referencing relevant articles.

Tech-stacks Used

Sales Cloud, Salesforce Platform.

Business Outcomes

This collaboration yielded significant benefits:

  • Enhanced Customer Service: Service Cloud features empowered reps to better serve customers throughout their journey.
  • Automated Workflows: Email-to-Case automatically routed inquiries within Salesforce, streamlining workflow.
  • Expanded Reach: WhatsApp integration allowed the client to connect with customers on their preferred platform.
  • Website Support Improved: Chatbot feature on the website offered 24/7 assistance and directed customers to live reps when needed.

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