Conclo Technologies

Home Case Studies Secures Sales Process Efficiency with Salesforce Integration

Secures Sales Process Efficiency with Salesforce

Enhanced Lead Conversion, Quote and Order Management, Visit Tracking, Business Card Scanning, Reports and Dashboards

Highlights

  • Scan Business Cards

    Use Salesforce’s OCR technology to scan business cards, capturing contact information accurately and quickly, integrating it into the CRM for immediate follow-up and lead creation.

  • Track Visits Against Accounts

    Capture detailed visit information in Salesforce, such as date, purpose, attendees, and follow-up actions, to gain insights into customer interactions and improve relationship management.

  • Enhanced Reports and Dashboards

    Salesforce provides powerful tools for creating visual data reports and dashboards, allowing users to see key metrics and trends at a glance, enhancing decision-making and performance.

Client Profile

Our client is a leading global manufacturing firm committed to advanced automation technology to boost operational efficiency.

Business Challenges

In the Manufacturing sector, the client faced critical challenges:

  • Poor Lead Conversion: Maximize lead conversion by setting clear qualification criteria and using Salesforce’s lead scoring. Implement automated lead assignment and use Salesforce tools to track and schedule follow-ups.
  • Quote and Order Management: Streamline quoting with standardized templates and workflows. Use dynamic pricing and enable real-time order tracking for better customer visibility and reduced follow-up inquiries.
  • Tracking Visits Against Accounts: Log visits directly from mobile devices, ensuring all interactions are recorded. Customize the Salesforce account object to track visit details like dates, purposes, and outcomes.
  • Scan Business Cards: Implement a reliable business card scanning solution to quickly capture contact details into Salesforce, improving data entry efficiency and ensuring timely follow-up.

CONCLO Technologies Solution

CONCLO Technologies took charge and provided a comprehensive solution:

  • Boosted Lead Conversion: Develop clear lead qualification criteria, use lead scoring, and automate lead assignments to prioritize high-potential leads. Schedule and track follow-up activities to ensure no leads are missed.
  • Salesforce Quote and Order Management: Automate quote generation and integrate advanced analytics for demand forecasting and inventory optimization. Enable real-time order tracking and improve communication channels.
  • Visit Management: Use CRM to log detailed visit information and geo-tracking tools to monitor visits. Implement mobile apps for easy logging and use analytics to identify visit patterns and customer satisfaction.

Tech-stacks Used

Sales Cloud, Salesforce Platform.

Business Outcomes

This collaboration resulted in substantial benefits:

  • Streamlined Lead Capture and Prioritization: Efficient lead capture through web forms, email campaigns, and social media is coupled with clear lead qualification and scoring to ensure sales focus on high-value leads, boosting engagement and conversions.
  • Enhanced Customer Interaction Tracking: Improved tracking mechanisms provide detailed documentation and analysis of customer interactions, leading to stronger relationships and more effective account management strategies.
  • Seamless Contact Integration with Business Card Scanning: The implementation of business card scanning simplifies contact information capture, allowing for swift and accurate addition of new leads or contacts to Salesforce, facilitating better follow-up.
  • Actionable Insights for Optimized Performance: Customized dashboards deliver role-specific insights, real-time updates, and mobile access, empowering data-driven decision-making and improved productivity.

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