Data Blindspot to Data-Driven Decisions: A Journey of Transformation
Streamlining the Sales Engine, Automating Leads and Boosting Sales
Highlights
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Increased Sales by 150%
Marketing Cloud facilitated efficient campaign planning and tracking, leading to a significant sales boost.
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Enhanced Customer Satisfaction
Timely ticket resolution through Service Cloud and consistent support across channels resulted in happier customers.
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Optimized Resource Allocation
ROI analysis from Marketing Cloud allowed the company to reallocate resources and optimize campaign investments.
Client Profile
Our client, South India’s largest home appliances network partner with over 100 chain outlet stores, is facing several challenges includes optimizing supply chain efficiency, enhancing customer engagement etc.
Business Challenges
In the Retail sector, the client faced critical challenges:
- Limited Sales Visibility: Difficulty tracking sales across numerous retail outlets.
- Inefficient Lead Management: Struggling to assign leads from various sources to sales agents.
- Data Silos: Information scattered across different systems hindering decision-making.
- Poor Customer Service: Ineffective tracking of tickets leads to customer dissatisfaction.
- Fragmented Support: Inconsistent experience across customer support touchpoints.
- Campaign Management Issues: Challenges in planning and executing marketing campaigns.
CONCLO Technologies Solution
CONCLO Technologies took charge and provided a comprehensive solution:
- Sales & Lead Management: Implemented Salesforce cloud with lead nurturing, auto-assignment, and shift management functionalities.
- Real-time Sales Data: Integrated retail POS systems to capture sales data from all stores.
- Unified Service Platform: Implemented Service Cloud to manage tickets with multi-channel support (including WhatsApp).
- Comprehensive Data Integration: Integrated SAP for inventory and custom apps for service tickets, creating a central view.
- Marketing Automation: Implemented Marketing Cloud to streamline campaign planning, design, and tracking.
Tech-stacks Used
Sales Cloud, Salesforce Platform.
Business Outcomes
This implementation resulted in substantial benefits:
- Increased Sales Efficiency: Personalized dashboards empower sales reps to manage activities and improve operational efficiency.
- Enhanced Inventory Management: Sales data improves inventory planning and tracking, aiding vendor management.
- Improved Agent Performance: Analyzing call recordings helps identify training needs for call center agents.
- Elevated Customer Satisfaction: Timely ticket resolution and improved support experience leads to happier customers.
- Sales Growth: Marketing Cloud implementation resulted in a 150% sales increase.
- Campaign Optimization: ROI analysis allows for better allocation of resources across different marketing campaigns.
